So What is Rank Potential? Rank potential is an analytical approach to understanding where a given webpage can actually rank in organic search, with respect to two axes of consideration; time and investment*. *that’s my definition It’s not realistic to project that you’re going to outrank a Wikipedia page for an informational query, or a Fortune 500 brand for their brand or branded product name – at least not without significant investment , if ever. My approach is to analyze a page’s rank potential based on the qualitative SEO metrics for the current top 10 ranking URL’s (what I will refer to as the search engine results page 1, or SERP 1). The metrics I analyze are: Number of Links Number of Linking Root Domains Trust Flow Citation Flow Domain Authority Page Authority In addition to this core set I also will evaluate additional relative measures of authority including Domain Age, Organic Difficulty, Link Strength, Brand Footprint, and Soci...
Realistic SEO – Understanding Rank Potential